Olivia Tull
FOUNDER + Creative Director
Olivia started Sourdough Social in 2018 after 8+ years in digital marketing with a focus on luxury hospitality. Over her career, she has worked with brands such as The Ritz-Carlton, Loews Hotels, Marriott International, 3 NFL teams, a notable theme park, and a prime-time sports broadcast network. Olivia has a passion for what she’s coined as “interactive digital marketing,” believing that social media is the key to true connection with customers. She’s wild about traveling, spending time with her husband, dog and cat, and finding the best bread in whatever town she finds herself in (don’t worry, the name of the business is about more than just her love of bread… mostly).
Cameron Tull
OPERATIONS MANAGER
A Sacramento-born Renoite at heart, Cameron joined Sourdough Social to grow the business and expand the reach of our marketing firm. With 8+ years of operational and administrative oversight experience, Cameron’s skill set is rare and profoundly impactful. With experience in the housing market, travel and retail, Cameron is a well-rounded manager with passion for people, processes and performance. In his spare time, he enjoys watching copious amounts of professional sports, traveling around the world and hanging out with his wife, dog and friends.
Brooke Haberstroh
Paid Media Director
Born & raised in Las Vegas, Brooke is a Nevada native through and through. Whilst the majority of her years have been spent in southern Nevada, she lived in Reno for 8 years to attend The University of Nevada, Reno (#GoPack) and begin her career thereafter. She has traveled all over the world and enjoys frequenting local small shops and restaurants whenever she can. A true foodie at heart, she’s always down to find the best happy hour in the city.
Brooke has been working in the digital marketing industry for 7+ years and has had the pleasure of working with influential brands such as Marriott International, Roots, KISS, Tropicana Las Vegas and Renaissance Hotels. While working with enterprise-level businesses has helped her career grow exponentially, her true passion is helping small to medium-sized businesses grow and scale with paid social ads.
Katrina Drabeck
Account manager
Katrina is an expert in all things content, with a specific focus in UGC (or user-generated content). Katrina keeps each of our accounts in her sights, creating and curating content for travel, housing and experience clients. Kat has been with the Sourdough Social team since 2019, gallantly guiding our clients through the pandemic. Her expertise spans beyond the walls of social media, with a background in virtual assisting in a variety of industries. When she isn’t working her butt off for multiple clients, she is traveling around the states in a kickass RV with her partner, exploring a ghost town, or finding adventure in the wilderness.